Poster Terminology

Welcome To The Poster Terminology Guide!

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Unlike some websites whom only recognise those who know a lot about the field they are promoting (in our case it's movie posters and related memorabilia) we understand that some of you dont know a thing!

From questions such as 'What Is An Original Movie Poster?' to 'What Is A One Sheet?' this is the place to find out!

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We hope the following information will help answer some, or all, of your questions on the language of movie posters!

For definitions of poster sizes and for answers to questions, such as 'What Is A One Sheet?', please see our Poster Sizes section.

So, lets make a start!

What Is An Original Movie Poster?

* An original movie poster is a poster that was released for display in cinemas by one of the following; the studio producing the movie; or an authorised printer; or the National Screen Service (NSS).

What Is A Studio Issue Movie Poster & What Is An NSS Issue Movie Poster?

* A studio issue movie poster is a poster that was produced directly by the movie studio, with no involvement from the NSS.

* The National Screen Service (NSS) produce and distribute promotional material for use before and during a movies release. This was the standard for almost all movies up until the mid 1980's. Nowadays, however, the NSS is not used by movie studios so much.

* The NSS also created a coding system for movie posters they distributed. For each movie that passed through them a different code was assigned. Once a code was assigned to a specific movie, that code was printed on every poster that the NSS handled.

For example, the movie "Friday The 13th" was assigned the code '800073'.

This code can be broken down as;

'80' (the year the movie was released) and '0073' (the 73rd movie poster to be released by the NSS that year).

Style A, Style B, Style C, Style D - What Are These Different Styles!?

* Well, studios usually issue more than one poster for each movie and the way they differentiate between the posters is by calling them "Style A", "Style B" etc!

Examples (from your left to right):

- Star Wars US One Sheet (Style A) - Star Wars US One Sheet (Style C) - Star Wars US One Sheet (Style D)

starwarsstylea135x200.jpg     starwarsstylec134x200.jpg     starwarsstyled133x200.jpg

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